New media Essay

New media has transformed the way we receive and produce content. New media such as the internet is making it easier for people to get their opinions across which creates content and allows a two-way dialogue. New media and technologies such social media networks change the way a person perceives the world. In the past decades, old style media was the only form of media used to receive content and sharing content was not as easy like it is nowadays. Internet can be easily accessed, with the transformation process still continuing it is now easy for the public to create and upload content which form discussions. Habermas’ conception of the public sphere (Scannell 2000). Habermas defined the idea of the public sphere as a social space in which all participants spoke as equals, made rational arguments, felt free to question authority and traditional political assumptions. New media is broadcasted though digital media and online sites such as Facebook and the internet. Content is shared and created through social media by uploading or publishing content such as images, videos and text. New media allows individuals to receive and share content. The rapid development of computer science leads to the emergence of brand-new type media which is transforming the world and the way how people perceive the world. Interactivity which distinguishes new media from their traditional counterparts endows them with capability to transform the mode of communication. Based on the powerful computer science and technologies, new media quickly engulf the whole world. Rather than evolving from traditional media and extending to new fields traditional media fail to reach, new media are completely another tool with totally different structure and mechanism against which they function. They make it possible to construct a three-dimension world resembling exactly what human beings actually live and give people a realistic feeling after stepping in. This capacity leads to a new mode of cultural representation, simulation. The implications are more than just to imitate and reveal true, but also include creating truth  creating a reality that cannot exist in the actual world. The interactivity closely associated with new media enables them the transform the conventional communication mode as well. The one-way information flow in traditional media changes into the two-way dialogue, then into â€Å"group discussion†. Virtual communities and social networks take shape. There, communication participants are no longer persons in conventional sense, but reduce into roles. A single person can have various roles to present in different spaces created by new media. An example of the two – way dialogue is the â€Å"BUST THE BUDGET† on the sbs site and through social media such as twitter people who attended the rally were able to connect and present their opinions to sbs. Online social networking communities are transforming the way we are experiencing television/network channel content. Social media connects people from local to global. Online communities talk everything that excites, entertains, energies or anything that creates an emotional bonding with certain kind of stuff. Social sites like Twitter and Facebook are the platforms where communities share information, ideas and insights. To conclude, media quickly to engulf the whole world. Rather than evolving from traditional media and extending to new fields traditional media fail to reach, new media are completely another tool with totally different structure and mechanism against which they function. They make it possible to construct a three-dimension world resembling exactly what human beings actually live and give people a realistic feeling after stepping in. This capacity leads to a new mode of cultural representation, simulation. The implications are more than just to imitate and reveal true, but also include creating truth creating a reality that cannot exist in the actual world. The interactivity closely associated with new media enables them the transform the conventional communication mode as well. The one-way information flow in traditional media changes into the two-way dialogue, then into â€Å"group discussion†. Virtual communities and social networks take shape. There, communication participants are no longer persons in conventional sense, but reduce into roles. A single person can have various roles to present in different spaces created by new media. Cultural representation and  communication are no longer what they used to be in face of the powerful engine. This is what â€Å"new† in â€Å"New Media† exactly means transformations. Reference: Media and Modernity: A Social Theory of the Media – John B. Thompson – 2014. Media and Modernity: A Social Theory of the Media – John B. Thompson The Structural Transformation of the Public Sphere – J.Habermas – 2014. http://www.sbs.com.au/news/article/2014/07/06/anti-budget-rallies-held-around-country-0 Meikle, Graham & Young, Sherman (2012) Ch 3 ‘From Broadcast to Social Media’ in Media Flew, Terry (2008) â€Å"Approaches to new media† from New media Van Dyke, N., Soule, S. A., & Taylor, V. A. (2005). The targets of social movements: Beyond a focus on the state. Research in Social Movements, Conflicts and Change, 25, 27-51. Howley, K. (2007). Community media and the public sphere. Media studies: Key issues and debates, 342-360. Scannell, P. (Ed.). (1991). Broadcast talk (Vol. 5). Sage. http://www.abc.net.au/news/2014-07-06/storify-bust-the-budget-protests/5575378