Market Pricing Essay -- essays research papers fc

Executive Summary footing is said to be the biggest factor in the marketing mix. If the price is non right, then the product will not sell. Consumers feel that they have to take a crap something back, such as an intrinsic value from the products. Pricing is affixed with some(prenominal) different variables such as the flexibility of price, geographic term, discounts and price levels everyplace the product cycle. A marketing manager must likewise accept what type of pricing objective to use. For this paper, I have made myself the recent marketing manager of Foster Farms Poultry Products. Body The objective that I feel is best for this company is profit-orientated. This is because I debate we have found our name in the community and the state. People recognize us as the leader in poultry production. Since the company has remained profitable since the beginning, we strongly believe that all we should focus on now is maintaining the return on our investment. We shall also adhe re to the flexible price policy. I say this because the more a store buys, the more they save. If a store buys large quantities, then discounts croupe be given and this will also increase sales in the store because the stores can charge a bit less for the product. Its up to the store on how much to markup the poultry. They can charge a dollar a pound or fifty cents per pound. You will also notice that many stores offer the chicken at lower prices when its breathing out date is near. This is due to the nature of the product being peri...